BTC2B Group today officially announced the formation of a unified ecosystem designed to provide complete Bitcoin payment solutions for businesses at every stage of adoption. The group brings together three specialized companies under one umbrella: Lightning Checkout for point-of-sale and e-commerce, payinbtc.me for invoice-based payments, and BTC2B Consulting for enterprise-level strategic guidance.
The vision: specialized solutions for every business need
The Bitcoin payment landscape has long suffered from a critical gap: providers offer either overly simplistic solutions that don't scale, or complex enterprise systems that overwhelm smaller businesses. BTC2B Group was founded to bridge this gap with a different approach, specialized tools designed for specific use cases that work together as businesses grow.
"We saw the same pattern repeatedly. A freelancer would ask us about accepting Bitcoin, and we'd recommend a full POS system they didn't need. A retail chain would want to scale but found invoice tools too limited. We realized the market needed specialized solutions that integrate seamlessly as businesses evolve." — Ton Kunen, founder of BTC2B Group
Three companies, one ecosystem
Lightning Checkout: built for transactions
Lightning Checkout serves businesses that process regular customer transactions, retail stores, restaurants, online shops, and marketplaces. The platform provides full point-of-sale infrastructure powered by the Lightning Network, enabling instant Bitcoin payments with fees at 1%.
With transactions processed daily across hundreds of merchants, Lightning Checkout has proven its reliability in real-world commercial environments. The system handles everything from single-location retail stores to multi-location chains with centralized management.
BTC2B Consulting: strategic guidance
For enterprises, financial institutions, and growing businesses navigating more complex Bitcoin integration, BTC2B Consulting provides strategic guidance from initial planning through full implementation. Services include Bitcoin treasury management strategy, regulatory compliance guidance, payment infrastructure design, and staff training programs.
The consulting team brings deep expertise from successfully guiding businesses through Bitcoin adoption, helping them avoid common pitfalls and implement solutions correctly from day one.
payinbtc.me: simplicity for invoicing
For freelancers, consultants, and B2B service providers who need to add Bitcoin to their invoices without complex infrastructure, payinbtc.me offers a streamlined solution. Automatically include Bitcoin payment links on invoices and receive payments instantly, all without changing existing billing workflows.
The platform addresses this specific market segment, which has been largely underserved by traditional Bitcoin payment providers focused primarily on retail and e-commerce use cases.
Why the ecosystem approach works
What makes BTC2B Group unique is how these three companies work together. Businesses can start with whichever solution fits their immediate needs and seamlessly add others as they grow:
- A freelancer begins with payinbtc.me for invoicing, then adds Lightning Checkout when opening a physical studio
- A retail store starts with Lightning Checkout, then engages BTC2B Consulting when expanding internationally
- An enterprise works with BTC2B Consulting to develop strategy, then implements both Lightning Checkout and payinbtc.me for different departments
Proven performance at scale
BTC2B Group brings together significant operational experience across its three companies:
- ₿7+ in total transaction volume processed
- 100+ businesses actively using BTC2B solutions
- 15,000+ transactions successfully completed
- 5+ countries where BTC2B serves merchants
These numbers represent real businesses successfully accepting Bitcoin payments today.
Market timing and Bitcoin adoption
The launch of BTC2B Group comes at a pivotal moment in Bitcoin adoption. The infrastructure has matured significantly, adoption is growing, and major companies are beginning to implement Bitcoin payment acceptance.
Traditional payment processors continue to charge 3–5% fees while offering slower settlement times. Chargebacks remain a significant problem for merchants. International payments still carry high forex conversion costs and multi-day clearing periods. Bitcoin and the Lightning Network solve all these problems, and BTC2B Group makes the solutions accessible.
"We're past the early adopter phase. The businesses coming to us now aren't only Bitcoin enthusiasts anymore, they're pragmatic operators who see lower fees, faster settlement, and global reach. They want Bitcoin because it makes business sense." — Ton Kunen, founder of BTC2B Group
Getting started with BTC2B Group
For retail and e-commerce: Visit Lightning Checkout to set up point-of-sale Bitcoin acceptance with full transaction management and reporting.
For freelancers and invoicing: Try payinbtc.me to add Bitcoin payment links to invoices in under five minutes, with no setup fees or monthly costs.
For enterprises and strategic guidance: Contact BTC2B Consulting to discuss Bitcoin payment strategy, treasury management, or custom implementation needs.
