You have looked into accepting Bitcoin. Maybe a customer asked about it. Maybe you saw what you are paying in credit card fees and wondered if there is a better option. Maybe you read thatundefinedinundefinedUS merchants now accept crypto and thought you should probably figure this out before your competitors do.
Then you started researching and hit the same wall everyone hits. Which wallet? Custodial or non-custodial? What about taxes? Does it work with your accounting software? What happens when Bitcoin's price moves between the invoice and the payment? Do you need a new POS system? How do you even explain this to your accountant?
The answers exist. They are just scattered across a hundred blog posts, Reddit threads, and YouTube videos that assume you already know what a Lightning channel is.
Getting a straight answer is what our consulting service is for.
What we do
Consulting is one of the ways BTC2B Group helps small and medium businesses adopt Bitcoin payments. Not "digital assets." Not "blockchain solutions." Bitcoin and the Lightning Network, specifically. We focus on one thing because the businesses we work with need practical answers, not a tour of every cryptocurrency that exists.
What that looks like depends on where you are.
If you are just exploring, we start with your actual numbers. What are you paying in processing fees? How much do wire transfers cost you? Where are your customers located? What accounting software do you use? Based on that, we tell you whether Bitcoin payments make sense for your situation, and if so, what the simplest path looks like. Sometimes the answer is "not yet." We will tell you that too.
If you have decided to move forward, we handle the setup. That means connecting Bitcoin payments to your existing invoicing or point-of-sale system, choosing the right payment provider for your needs, and making sure everything works with your bookkeeping. For most small businesses, this takes a single session. You keep your accounting software, your workflow, your invoice templates. A Bitcoin payment option gets added alongside everything else.
If you have more complex needs - multiple locations, international operations, treasury questions, compliance across jurisdictions - we go deeper. Strategy, implementation, ongoing advisory. Whatever the situation requires.
The tools behind it
Consulting is one part of what BTC2B Group does. The group, an Estonian company focused on Bitcoin payments, also builds the tools we put to work in that consulting - which means the advice and the implementation come from the same place.
payinbtc.me connects accounting software to Bitcoin payment providers. QuickBooks, Xero, FreshBooks, Zoho, Sage, and six others on one side. Strike, BTCPay Server, Swiss Bitcoin Pay, and eleven others on the wallet side. Your invoices get a Bitcoin payment link. When a customer pays, it settles to your wallet. Setup takes about five minutes.
Lightning Checkout covers the point-of-sale and e-commerce side. Non-custodial, meaning your funds go straight to your wallet. No middleman holding your money.
We recommend these tools when they fit. When something else fits better, we recommend that instead. We work with a range of Bitcoin payment providers and choose based on what makes sense for your business, not what is convenient for us.
Why this exists
We built this because we kept running into the same situation. Business owners who wanted to accept Bitcoin but could not find someone to give them a clear, practical answer without the sales pitch. The Bitcoin community is full of enthusiasts who can explain the protocol but have never set up a QuickBooks integration. The payments industry is full of providers who want to sign you up but will not tell you if their product is actually the right fit.
We sit in between. We understand Bitcoin at the technical level and we understand small business operations at the practical level. The combination is what makes the advice useful.
What it costs you to do nothing
This is not about ideology. It is about what you are paying to get paid.
Credit card processing on $200K in annual invoices costs roughly $5,800. Wire transfers to international clients run $25 to $45 each, both directions. A Bitcoin Lightning payment costs a fraction of a cent and settles in seconds.
You do not have to go all-in. You do not have to hold Bitcoin if you do not want to. You do not have to change your accounting software. You add a payment option. Customers who want to use it, use it. Customers who do not, pay the same way they always have.
The question is whether the fees you are paying today still make sense when a cheaper, faster option exists. That is the question we help you answer.
Where to start
BTC2B Group is based in Estonia and works with businesses worldwide. A 30-minute call is enough to assess whether Bitcoin payments fit your situation and what the next step would be.
